During the Arab Spring, social media platforms played a vital role in the dissemination of information between different regions. By the end of 2019, internet penetration rates in the Arab region reached 70%. The Munathara Initiative uses the tools of the social web, in combination with our proprietary video debate online platform and live webcasting to encourage Arabic speakers across the world to interact, discuss and learn from each other. Through its online campaigns promoting the culture of debate, The Munathara Initiative has gathered over 650.000 followers on the most popular social media platform in the region, Facebook, and over 16 million combined online video views.